Keren Bargay | Your Strategic Marketing Partner for your business

B2B Marketing Executive | Expert in GTM, Brand & Demand Gen | Scaling SaaS & Tech Startups | Ex-Google & Microsoft

Let's Talk

Senior-level expertise in a flexible, parart-time model

With deep experience across B2B marketing, business strategy, and growth, I help Startups/ companies lay the marketing foundation for long-term success.

I partner with you end-to-end with the experience to know what works, the clarity to build a smart plan, and the ability to execute it fast. It’s hands-on leadership that gives you clarity, momentum, and measurable results and the epiece of mind.

I work closely with you to turn strategy into clear actions, and guide execution at every stage. to create action plans that drive real growth and deliver measurable impact.

Go-To-Market (GTM) Strategy

  • Market research, competitor analysis, and precise audience targeting
  • Crafting a strong UVP and differentiated messaging
  • Planning market entry – channels, geos, budget, and partners
  • Clear marketing roadmap with milestones and KPIs

Messaging & Positioning

  • Developing a sharp, consistent story for investors and customers
  • Creating a messaging framework for team alignment
  • Adapting messages by audience, region, and use case (pitch, demo, web, campaigns)

Marketing Plan – From Vision to Execution

  • Building quarterly/annual plans with KPIs
  • Planning digital campaigns – content, ABM, webinars, events, more
  • Managing vendors: creative, content, media, production
  • Ongoing optimization and reporting for measurable progress

Investor Pitch & Fundraising

  • Crafting compelling investor decks that highlight value and potential
  • Translating complex data into clear narratives
  • Prep, rehearsals, and hands-on support through funding rounds

Demand & Lead Generation

  • Driving growth with demand engines that deliver high-quality leads
  • Multi-channel strategy: content, social, PPC, partnerships
  • Building smart funnels – from awareness to conversion

What Do I Actually Do?

Fractional CMO and hands-on marketing lead
From building the strategy to driving execution, I manage what’s needed – across marketing, BD, and investor relations.

I turn strategy into reality, with close guidance and precise execution at every stage.

About Me

20 years of experience in B2B marketing

For startups and technology companies, in Israel and abroad

Deep understanding of business, not just marketing

Knowing how to connect message, product, and growth

Leading complex processes

From strategy to execution, with field results

Eye-level approach

A true partner, not a distant consultant

Global background

Ex-Google & Microsoft, alongside dozens of startups from Seed to Growth stages


Want a marketing partner ? Let's talk : kerenbargay@gmail.com 📞0504224217